Be Careful What You Wish For

A frank account of Simon Jordan’s rise through the mobile phone industry, his purchase of Crystal Palace Football Club, and his wider career across media, publishing, restaurants, and film. The story centres on a businessman who became one of football’s most recognisable faces while building ventures that moved well beyond sport.

Readers drawn to business lives, football ownership, and high-profile public figures will find a straightforward portrait of ambition, risk, and reinvention. The focus is on a career that moved from retail expansion to football, columns, magazines, television, and film production.