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Brain of the Firm 2E
By Beer, Stafford, Beer
Management thinking meets the human nervous system in a model of the firm shaped by Stafford Beer’s theory of viable systems.
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Management thinking meets the human nervous system in a model of the firm shaped by Stafford Beer’s theory of viable systems.
Written for managers as well as students and advisers, it presents a distinctive account of how organisations can be understood through viable systems thinking. Clear language and diagrams make the ideas accessible even when the underlying neurophysiology is demanding.
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Brain of the Firm 2E by Beer, Stafford, Beer is about Management thinking meets the human nervous system in a model of the firm shaped by Stafford Beer’s theory of viable systems.
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