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Brain of the Firm 2E
Management thinking meets the human nervous system in a model of the firm shaped by Stafford Beer’s theory of viable systems.
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Synopsis
Management thinking meets the human nervous system in a model of the firm shaped by Stafford Beer’s theory of viable systems.
Written for managers, students, and advisers, this book presents a distinctive account of how organisations can be understood through viable systems thinking. Clear language and diagrams help make the ideas accessible, even where the underlying neurophysiology is demanding.
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Brain of the Firm 2E by Stafford Beer is about Management thinking meets the human nervous system in a model of the firm shaped by Stafford Beer’s theory of viable systems.
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