Building a StoryBrand 2.0

A revised guide to the StoryBrand framework for businesses seeking clearer, more effective messaging. It explains how to use the framework’s core story elements to help customers understand a brand’s value and connect more quickly with what it offers.

The book is aimed at business owners, marketing leaders, and others responsible for communication and brand strategy. It presents a practical approach to simplifying brand messages and improving the way organisations talk about themselves and the people they serve.