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Crossing the Chasm, 3rd Edition
Technology adoption stalls in the gap between early enthusiasts and the wider market, and closing that gap is the central challenge for high-tech products.
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Synopsis
A classic work on technology adoption, this book examines the gap between early adopters and the early majority and why promising products often struggle to move beyond initial enthusiasm. It explains the importance of productivity gains in achieving broader acceptance.
The revised material updates the original ideas with later examples and digital marketing strategies, and connects them to a model for high-tech consumer markets. It is aimed at readers seeking a clearer view of how high-tech products gain traction.
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Crossing the Chasm, 3rd Edition currently starts from NZ$41.87 delivered in New Zealand. Prices can change as retailers update stock, shipping, and promotions.
What is Crossing the Chasm, 3rd Edition about?
Crossing the Chasm, 3rd Edition by Geoffrey A. Moore is about Technology adoption stalls in the gap between early enthusiasts and the wider market, and closing that gap is the central challenge for high-tech products.
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