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Crossing the Chasm, 3rd Edition
Technology adoption stalls in the gap between early enthusiasts and the wider market, and closing that gap is the central challenge for high-tech products.
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Synopsis
A classic work on technology adoption, this third edition focuses on the gap between early adopters and the early majority. It sets out why promising products often struggle to move beyond initial enthusiasm and why productivity gains matter so much to broader acceptance.
Updated with new examples and digital marketing strategies, it suits readers who want a clearer view of how high-tech products gain traction. The revised material also connects the original ideas to later work and adds a further model for high-tech consumer markets.
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The cheapest listed price for Crossing the Chasm, 3rd Edition in New Zealand is currently NZ$42.21 at Fishpond, including delivery. BookRadar compares available NZ bookstore prices in one place.
How much does Crossing the Chasm, 3rd Edition cost in New Zealand?
Crossing the Chasm, 3rd Edition currently starts from NZ$42.21 delivered in New Zealand. Prices can change as retailers update stock, shipping, and promotions.
What is Crossing the Chasm, 3rd Edition about?
Crossing the Chasm, 3rd Edition by Moore, Geoffrey A. is about Technology adoption stalls in the gap between early enthusiasts and the wider market, and closing that gap is the central challenge for high-tech products.
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