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Influence, New and Expanded
Psychology and evidence-based research reveal why people say yes and how ethical influence can be used and resisted in everyday life and business.
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Synopsis
Psychology and evidence-based research explain why people say yes. New research, new examples and the newest principle, Unity, update a classic resource on persuasion and ethical influence.
Clear stories and relatable examples make the science easy to use in business and everyday settings. Readers also gain tools for recognising and resisting unethical influence attempts while learning the core principles that shape decisions.
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The cheapest listed price for Influence, New and Expanded in New Zealand is currently NZ$34.31 at Fishpond, including delivery. BookRadar compares available NZ bookstore prices in one place.
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Influence, New and Expanded currently starts from NZ$34.31 delivered in New Zealand. Prices can change as retailers update stock, shipping, and promotions.
What is Influence, New and Expanded about?
Influence, New and Expanded by Robert B. Cialdini is about Psychology and evidence-based research reveal why people say yes and how ethical influence can be used and resisted in everyday life and business.
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