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$28.82 item price + $5.95 shipping.
$34.77
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Positioning
By Al Ries, Jack Trout
Positioning explains how brands can claim a clear place in customers’ minds by using strengths, competition, and name choice to sharpen their market message.
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- Paperback
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$52.00 item price + $7.00 shipping.
$59.00
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Book details
About the Book
Key information about Positioning, grouped so you can check the edition before comparing offers.
Synopsis
Positioning examines how businesses create a distinct place in the minds of customers and how that position shapes competition. It discusses the choices companies make to define themselves against rivals, defend a market lead, or establish a workable niche.
The book uses business and advertising examples to illustrate why some messages and strategies endure while others do not. It is presented as a practical account of market positioning and the role it plays in brand perception and commercial strategy.
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Where is the cheapest place to buy Positioning in NZ?
The cheapest listed price for Positioning in New Zealand is currently NZ$34.77 at Fishpond, including delivery. BookRadar compares available NZ bookstore prices in one place.
How much does Positioning cost in New Zealand?
Positioning currently starts from NZ$34.77 delivered in New Zealand. Prices can change as retailers update stock, shipping, and promotions.
What is Positioning about?
Positioning by Al Ries, Jack Trout is about Positioning explains how brands can claim a clear place in customers’ minds by using strengths, competition, and name choice to sharpen their market message.
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