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- 2 - 4 days
$31.57 item price + $5.95 shipping.
$37.52
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Positioning
By Ries, Al, Trout, Jack, Jack Trout
Positioning explains how brands can claim a clear place in customers’ minds by using strengths, competition, and name choice to sharpen their market message.
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- Paperback
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$52.00 item price + $7.00 shipping.
$59.00
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Book details
About the Book
Key information about Positioning, grouped so you can check the edition before comparing offers.
Synopsis
Positioning sets out a method for creating a clear place in the mind of a prospective customer. It focuses on how companies can frame themselves against competitors, protect a leader’s advantage, and find a useful niche for a follower.
The revised edition draws on case histories from advertising and business to show why some names, messages, and strategies stick while others fail. It is aimed at readers who want a direct account of market positioning and the choices that shape brand perception.
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Where is the cheapest place to buy Positioning in NZ?
The cheapest listed price for Positioning in New Zealand is currently NZ$37.52 at Fishpond, including delivery. BookRadar compares available NZ bookstore prices in one place.
How much does Positioning cost in New Zealand?
Positioning currently starts from NZ$37.52 delivered in New Zealand. Prices can change as retailers update stock, shipping, and promotions.
What is Positioning about?
Positioning by Ries, Al, Trout, Jack, Jack Trout is about Positioning explains how brands can claim a clear place in customers’ minds by using strengths, competition, and name choice to sharpen their market message.
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