Propaganda

Edward Bernays sets out a sharp account of how public opinion can be shaped and directed through psychology, symbolism and communication. Written in 1928, it links these ideas to politics, business, art, education and science, and traces the rise of methods later associated with branding and public relations.

The result is a historically important text for readers interested in media influence, persuasion and the machinery behind public consent. It offers a concentrated view of the forces that shape modern discourse and the ways power can be exercised through image and message.