Propaganda

Edward Bernays examines how public opinion can be shaped through psychology, symbolism and communication. Originally published in 1928, the book discusses the use of these methods across politics, business, art, education and science, and is often linked with the early development of public relations and branding.

This is a historically significant work for readers interested in media influence, persuasion and the formation of public consent. It offers a concise view of the techniques and ideas that helped define modern communication and the relationship between power, image and message.