Switch

Change feels difficult because people often focus on what gets in the way rather than what needs to happen next. Switch sets out a model for understanding behaviour and finding simple ways to move it in a better direction, drawing on scientific studies and real examples of turnaround.

It suits readers who want a clear, practical account of why change stalls and what makes it stick. The appeal lies in its plain language, concrete cases, and emphasis on deceptively simple methods that can lead to lasting results.