Zero to One

New ideas create value when they move beyond familiar competition and turn overlooked frontiers into something singular.

Zero to One presents a contrarian view of progress and innovation. It argues that real growth comes from creating something new rather than copying what already exists. The focus is on finding value in unexpected places and thinking independently about business and technology.

The result is a concise, idea-driven title for readers interested in entrepreneurship, innovation, and the logic behind unique companies. It suits anyone looking for a clear argument about how progress happens when people build what has not yet been made.