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Competing Against Luck
By Clayton M. Christensen, Taddy Hall, Karen Dillon
A jobs-to-be-done approach reframes innovation around the real reasons people choose products and services, opening a path to growth that is less dependent on guesswork.
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- Paperback
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Synopsis
Competing Against Luck presents a jobs-to-be-done approach to innovation. It focuses on the real reasons people choose products and services, shifting attention away from customer profiles and feature lists toward the task a customer is trying to accomplish.
The book offers a framework for understanding demand, identifying opportunities, and making product and market decisions with more clarity. It is positioned as a practical guide for readers interested in innovation and growth.
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The cheapest listed price for Competing Against Luck in New Zealand is currently NZ$35.90 at Fishpond, including delivery. BookRadar compares available NZ bookstore prices in one place.
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Competing Against Luck currently starts from NZ$35.90 delivered in New Zealand. Prices can change as retailers update stock, shipping, and promotions.
What is Competing Against Luck about?
Competing Against Luck by Clayton M. Christensen, Taddy Hall, Karen Dillon is about A jobs-to-be-done approach reframes innovation around the real reasons people choose products and services, opening a path to growth that is less dependent on guesswork.
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