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Competing Against Luck by Clayton M. Christensen, Taddy Hall, Karen Dillon book cover - compare NZ prices

Competing Against Luck

By Clayton M. Christensen, Taddy Hall, Karen Dillon

A jobs-to-be-done approach reframes innovation around the real reasons people choose products and services, opening a path to growth that is less dependent on guesswork.

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Paperback

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Edition
Paperback
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In stock
Delivery
2 - 4 days

$30.41 item price + $5.95 shipping.

$36.36

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Synopsis

A jobs-to-be-done approach reframes innovation around the real reasons people choose products and services. Instead of focusing on customer profiles or product features, it shifts attention to the task people are trying to accomplish and the intelligence needed to meet it.

The result is a clearer way to think about product development and market growth. Readers get a framework for understanding demand, spotting opportunities, and making innovation decisions with more confidence and less guesswork.

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The cheapest listed price for Competing Against Luck in New Zealand is currently NZ$36.36 at Fishpond, including delivery. BookRadar compares available NZ bookstore prices in one place.

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Competing Against Luck currently starts from NZ$36.36 delivered in New Zealand. Prices can change as retailers update stock, shipping, and promotions.

What is Competing Against Luck about?

Competing Against Luck by Clayton M. Christensen, Taddy Hall, Karen Dillon is about A jobs-to-be-done approach reframes innovation around the real reasons people choose products and services, opening a path to growth that is less dependent on guesswork.

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