Same as Ever

Housel argues that prediction fails when attention is fixed on what will change instead of what tends to stay the same. Drawing on business, economics, politics, and social trends, the book focuses on the recurring forces behind human behaviour and decision making.

Readers looking for a clearer way to think about uncertainty will find a concise case for noticing the patterns that repeat across time. It is aimed at anyone who wants a steadier perspective on the future and more confidence in their choices when outcomes are unclear.