Same as Ever

Morgan Housel examines why forecasting often fails when people focus on what will change rather than what tends to remain constant. Drawing on business, economics, politics and everyday behaviour, the book highlights recurring patterns that shape decisions and outcomes over time.

Presented through a series of short reflections, it offers a practical way to think about risk, opportunity and uncertainty. The emphasis is on enduring human tendencies and the familiar forces that continue to influence life and business across generations.